AI Go-to-Market Strategy | AI Builders Global Conference 2026 Archive

AI Builders Global Conference 2026. October 14-16, 2026. Online.

Go-to-Market Strategy for AI Products: Pricing, Channels & First Customers

This description belongs to the 2026 topic catalog. The 2027 program is being prepared separately.

AI products sell differently than traditional software. This workshop covers product-led growth strategies for AI tools, the evolving pricing models (per-seat vs. per-agent vs. per-outcome vs. usage-based), enterprise sales motions and building trust with procurement committees, and how to leverage developer communities and open-source to drive adoption.

Questions explored in the 2026 topic catalog

What GTM motions work best for different types of AI products?
How do you price AI products: per-seat, per-agent, or per-outcome?
How do you sell AI to enterprise procurement committees?
What role does community-led growth play in AI product adoption?
When should you go open-source vs. closed-source?
How do you demonstrate ROI for an AI product during the sales cycle?

Who this topic is for

Founders, heads of sales, GTM leaders, product managers, and anyone responsible for bringing an AI product to market.

2026 attendee access and recordings

Your original pass and its entitlements remain associated with the 2026 edition. The recording page explains availability and access; a program listing is not a promise that a recording is ready.