Agentic Commerce: Merchant's Playbook for Consumer and Enterprise Customers via LLM Answer Engines
About this session
Your next customer won't visit your website. Their AI agent will buy on their behalf - either inside LLM apps like Gemini, ERP systems like SAP or inside chatbot on merchant's website. The impact of agentic commerce is different for a consumer whose Gemini is browsing for a laptop and for an enterprise procurement team whose SAP buyer agent is reordering hardware against a negotiated contract.
This session takes the merchant's platform perspective: the product feeds and commerce APIs that make agentic purchasing possible across the first-party and third-party surfaces and focuses on the three strategic investments to win agentic commerce behavior shift and two failure modes to avoid during this shift.
Speaker
Key takeaways
- Readiness framework for agentic commerce
- A design pattern for identity-linked commerce APIs that unlock loyalty
- Failure modes to be aware of when building agentic commerce architecture