AI Added Steps: Recipes, Brains and the New Product Lifecycle
About this session
AI was expected to compress product development into a single lean sprint. Instead, it has added steps. Define, Design, Build, and QA all remain, and several new steps have emerged. Two are now well defined: Recipes, the workflows that instruct agents on what to do, and Brains, the context that defines what "right" looks like.
Work once divided among PMs, designers, engineers, and QA now falls to a single builder responsible for every step, which is why building feels both faster and more chaotic. As teams deploy more agents, coordination load and cost per feature compound.
Lexi Quirk will discuss the emerging tools that help teams coordinate this work, and the opportunities that remain.
Speaker
Key takeaways
- AI has expanded the product lifecycle rather than compressing it. What are the new steps?
- How to manage coordination amongst humans and agents?
- What opportunities remain in this layer?