It’s funny to think it'll be easy. Or fast. Or cheap.
About this session
Building a new house is hard, but remodeling is even harder. Stefanie Francis built a successful, thriving company with repeat Fortune 100 clients by operating within the status quo. But after decades in market research, she knew the industry could work better. Generative AI gave her a vision for what was possible. Pursuing that vision meant more than a pivot. It meant taking the status quo approach to research down to the studs: rebuilding the technology, rethinking long-standing practices, and challenging assumptions about how human insight is collected and used. In this talk, Stefanie will take the audience inside that process, including the mistakes, wrong turns, and rabbit holes along the way. She’ll share what her team learned about building with AI amid relentless technological change and growing concerns about trust and how they developed an approach that accelerates the speed and scale of human insight without sacrificing its integrity.
Speaker
Key takeaways
- Motivation to get through the hard times
- How to irrationally believe
- Understand why not-knowing might be best.
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