Setting enterprise direction on where AI creates durable advantage, where it commoditizes, and how to sequence investments across model, data, and process. Span
AI strategy skill is competitive judgment about the technology: reading how AI restructures industry economics, deciding where to play (efficiency, product, business model), and committing resources with theses that survive both hype and model churn.
Senior-track essential: every leadership role now requires an AI point of view, and operators with documented strategic judgment, not just enthusiasm, advance into the rooms where bets are made.
Adoption asks 'how do we use AI?'; strategy asks 'how does AI change who wins here, and what do we do about it?' The second question reorders investments, org design, and sometimes the business model.
Write public theses: pick industries, predict AI's restructuring effects with evidence, revisit quarterly. Documented judgment compounds into reputation faster than titles do.