An AI-native GTM data platform that enriches and orchestrates outbound at startup speed. Clay combines 75+ data providers, web scraping, and LLM-driven research
Clay is the GTM data workbench: waterfall enrichment across 100+ providers, AI research agents (Claygent) that answer bespoke questions about prospects, and automated outbound personalization, the engine room of modern outbound and RevOps teams.
Pricing: Credit-based tiers from ~$134–149/month upward; enterprise plans for scale; provider credits consumed per enrichment (published pricing, mid-2026).
It's the orchestration layer: cascading many vendors for coverage, then layering AI research and personalization on top, replacing both single-source data buys and manual SDR research.
When used for genuine relevance (account insights, trigger events), reply rates improve materially; template-flattery at volume burns domains. The tool amplifies whichever strategy you feed it.