Your AI Product Is Not Your Go-to-Market Strategy
About this session
Building an impressive AI product is no longer the hardest part. The real challenge is turning it into something customers understand, trust and pay for.
In this practical session, Effie Bersoux will show AI founders how to build a go-to-market strategy around customer outcomes rather than technical capabilities. She will explain how to identify the right initial market, position an AI product without relying on AI hype, design a viable pricing model and select the channels most likely to generate early traction.
Attendees will learn how to use customer conversations and early behavioural data to refine their offer, shorten the path to product-market fit and build a repeatable growth engine. The session combines go-to-market frameworks with practical examples from launching and growing technology products across international markets.
Speaker
Key takeaways
- How to choose an initial customer segment and position an AI product around a valuable business outcome.
- How to develop pricing and packaging that communicate value, reduce risk and support adoption.
- How to select acquisition channels, win the first customers and turn early traction into a repeatable growth model.