A Growth Playbook for AI Founders
About this session
AI has collapsed the cost of building a product — but distribution hasn't gotten any easier, and most technical founders have no idea where to start. Drawing on my background running growth and lifecycle marketing across marketplace and consumer businesses, and recent conversations with dozens of early-stage AI founders, this talk breaks down how AI founders can get their product in front of real customers and start gaining traction. I'll share a concrete framework for building a lightweight growth/CRM foundation from day one — what tools to use (and what to skip), what actually moved metrics at scale, and what I got wrong. Attendees will leave with a practical checklist they can apply to their own product that week, not just a theory of growth.
Speaker
Key takeaways
- A practical checklist for turning early traction into a repeatable distribution motion
- A simple framework for testing what's actually moving the needle (holdout groups, A/B tests) without over-engineering it
- A lightweight growth/CRM foundation founders can set up in their first weeks, before PMF